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Drake What a Time to Be Alive Alternate Art

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Collaborative commercial mixtape by rappers Drake and Future

2015 mixtape past Drake and Future

What a Fourth dimension to Exist Live
Drake and Future - What a Time to Be Alive cover.jpg
Mixtape by

Drake and Future
Released September 20, 2015
Recorded 2015
Studio
  • Beaker, Los Angeles, CA
  • Tree Sound, Atlanta, GA
Genre
  • Hip hop[1]
  • trap[ii]
Length 40:30
Label
  • Immature Money
  • Cash Money
  • Commonwealth
  • Epic
  • A1
  • Freebandz
Producer
  • Metro Boomin (as well exec.)
  • twoscore (besides exec.)
  • Allen Ritter
  • Boi-1da
  • Frank Dukes
  • Neenyo
  • Noel Cadastre
  • Southside
Drake chronology
If You're Reading This It's Besides Belatedly
(2015) 		What a Time to Exist Alive
(2015) 		Views
(2016)
Time to come chronology
DS2
(2015) 		What a Time to Exist Live
(2015) 		Purple Reign
(2016)
Singles from What a Time to Be Live
  1. "Jumpman"
    Released: November 10, 2015

What a Time to Be Alive is a collaborative commercial mixtape by Canadian rapper Drake and American rapper Future. It was released on September 20, 2015, past Young Money Entertainment, Cash Coin Records, Republic Records, Epic Records, A1 Records and Freebandz. The mixtape was executive produced by Metro Boomin, who too produced or co-produced eight of its 11 songs. Boosted producers include Southside, Allen Ritter, Boi-1da, xl, and others.[3] Information technology was released on the iTunes Store and Apple tree Music, and debuted at number i on the US Billboard 200.[4]

Background [edit]

What a Time to Be Alive was supported past Drake and Hereafter'due south previous collaboration on the single "Where Ya At". As friends, they originally planned to record a mixtape together before in the twelvemonth; the projection never fully materialized. However, during recording sessions for "Where Ya At", the duo began working on the project, beginning in July.

According to a 2016 interview with Zane Lowe, Drake spent six days in Atlanta working on the project with Future. "Digital Dash" was the first vocal they fabricated for the project, presented as a finished piece to Drake prior to him getting on the vocal. "Jumpman" was the last vocal the duo created for the project.[five]

Release, packaging and promotion [edit]

The mixtape was first teased by a range of sources; including DJ Skee, Angela Yee and Ernest Bakery, and this project was officially announced on Drake's Instagram on September xix, 2015, when he revealed the mixtape's release date and cover art.[6] [seven] [eight]

The artwork is a stock epitome that was purchased from Shutterstock.[ix]

Drake and Hereafter premiered the album on Beats ane on OVO Sound's "OVO Sound Radio" prove on September 20, 2015, and weeks after it was released on the iTunes Store and Apple Music.[x] [11]

The Summer Sixteen Bout by Drake was made to support this mixtape.[12]

Critical reception [edit]

Professional ratings
Amass scores
Source Rating
AnyDecentMusic? 6.9/10[13]
Metacritic 70/100[xiv]
Review scores
Source Rating
AllMusic [15]
Billboard [xvi]
Entertainment Weekly C−[one]
NME 4/5[17]
The Observer [xviii]
Pitchfork 7.0/ten[19]
Q [20]
Rolling Stone [21]
Spin 7/10[22]
XXL four/five[23]

What a Time to Exist Alive received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 70, based on 24 reviews.[14] Billboard described Drake and Hereafter'southward chemical science every bit expected and said "Future deals with personal demons that he tries, and fails, to drown in drugs; Drake is by and large about insecurities and lesser gravity".[16] Rolling Stone gave the anthology 3.five out of five stars, attributing the "fresh and spontaneous" feel to the quick production of the album, where "both artists [are] playing off their louder-than-life personalities without overthinking the details."[21] However, Sheldon Pearce in a Pitchfork review suggests that this express fourth dimension-frame for making the album is the sonic downfall of the mixtape arguing that the anthology "wasn't created with the care or the dutiful curation we've come to expect from both artists when solo."[xix]

In a mixed review, Sheldon Pearce of Pitchfork criticizes the "decided lack of chemical science betwixt these two," considering "they take difficulty sharing the aforementioned space" when on the aforementioned vocal.[19] Pearce goes on to highlight how Hereafter'due south presence, both in content and persona, is much more prevalent than Drake'southward, where the latter appears to be a "bystander" and "out of his element."[19] Yet, he highlights moments where the collaboration works most effectively. In "Scholarships", Drake "throws Hereafter the perfect alley-oop," "Jumpman" is a banger, and "Diamonds Dancing" is the first runway between the ii artists that "clicks on all cylinders."[nineteen] Additionally, Pearce lauds the production past Metro Boomin as "glimmering" and hails both rappers when they are able to work on their own and make music in their respective comfort zones in songs similar Hereafter'south "Jersey" and Drake'due south "30 for 30 Freestyle".[xix]

Circuitous said nigh Drake verses; "despite a corny bar here or at that place, Drake sounds way more energized with much better flows."[24] Entertainment Weekly was disappointed with Drake on the album, quoting "despite a beat past Drake whisperer Noah "40" Shebib, the album-closing "30 For 30 Freestyle" doesn't come near clearing the admittedly loftier bar Drake has set for himself in 2015."[i]

Commercial operation [edit]

What a Time to Be Live debuted at number one on the US Billboard 200, with 375,000 album-equivalent units; it sold 334,000 copies in its first week, with the balance of its unit count representing the album's streaming activity and track sales during the tracking week.[4] It became both Drake and Future'south 2d albums to chart at number i on the Billboard 200 in 2015 (If You're Reading This It's As well Tardily and DS2, respectively).[4] In its second calendar week it sold 65,000 copies.[25] As of January 27, 2016, What a Time to Be Alive has sold 519,000 copies in the The states.[26] On March xv, 2016, the album was certified platinum by the Recording Industry Association of America (RIAA), for combined sales and album-equivalent units of over a million units.[27]

Rails listing [edit]

Credits adapted from the anthology'due south liner notes and Tidal.[28] [29]

No. Title Writer(s) Producer(s) Length
1. "Digital Dash"
  • Aubrey Graham
  • Nayvadius Wilburn
  • Leland Wayne
  • Joshua Luellen
  • Metro Boomin
  • Southside
 3:51
2. "Large Rings"
  • Graham
  • Wilburn
  • Wayne
 Metro Boomin 3:37
3. "Alive from the Gutter"
  • Graham
  • Wilburn
  • Luellen
  • Wayne
  • Matthew Samuels
  • Metro Boomin
  • Southside
  • Boi-1da
 3:31
4. "Diamonds Dancing"
  • Graham
  • Wilburn
  • Wayne
  • Allen Ritter
  • Adam Feeney
  • Metro Boomin
  • Ritter
  • Frank Dukes
 5:14
v. "Scholarships"
  • Graham
  • Wilburn
  • Wayne
 Metro Boomin 3:29
half dozen. "Plastic Purse"
  • Graham
  • Wilburn
  • Sean Seaton
 Neenyo 3:22
7. "I'grand the Plug"
  • Graham
  • Wilburn
  • Wayne
  • Luellen
  • Metro Boomin
  • Southside
 iii:00
8. "Change Locations"
  • Graham
  • Wilburn
  • Noel Cadastre
 Cadastre 3:40
9. "Jumpman"
  • Wilburn
  • Wayne
  • Graham
 Metro Boomin 3:25
10. "Jersey" (performed by Future)
  • Wilburn
  • Wayne
  • Luellen
  • Metro Boomin
  • Southside
 3:08
eleven. "30 for 30 Freestyle" (performed by Drake)
  • Graham
  • Noah Shebib
 40 iv:thirteen
Total length: 40:thirty

Notes

  • "30 for 30 Freestyle" features groundwork vocals by Kyle Machado

Personnel [edit]

Credits adapted from album's liner notes and Tidal.[28] [29]

Musicians

  • Maneesh – piano, keyboards (tracks iii, 6)

Technical

  • Eric Manco – recording (tracks 1–5, 7–9)
  • Seth Firkins – recording (track 6)
  • James Kang – recording (rails 10)
  • Miguel Scott – recording assistance (tracks 1–9, 11)
  • Noel "Gadget" Campbell – mixing (tracks ane–ix, 11)
  • Noah "40" Shebib – mixing (tracks 1–9, 11)
  • Metro Boomin – mixing (track 10)
  • Les Bateman – mixing assistance (tracks one–nine, 11)
  • Greg Moffett – mixing assistance (tracks ane–9, 11)
  • Harley Arsenault – mixing assistance (tracks 1–9, 11)
  • Noel Cadastre – engineering (tracks 1–9, 11)
  • Chris Athens – mastering (all tracks)
  • Dave Huffman – mastering assistance (all tracks)

Charts [edit]

Certifications [edit]

Run across as well [edit]

  • List of number-ane albums of 2015 (Canada)
  • List of Uk R&B Chart number-one albums of 2015
  • List of Billboard 200 number-one albums of 2015
  • List of Billboard number-one R&B/Hip-Hop albums of 2015

References [edit]

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  3. ^ "Metro Boomin Explains How 'What A Time To Be Alive' Came Together". Complex.
  4. ^ a b c "Drake and Time to come's Surprise Album Debuts at No. ane on Billboard 200 Chart". Billboard.
  5. ^ "Drake Reveals Kanye W Articulation Projection Well-nigh Happened & Everything You Demand to Know From His Beats 1 Interview with Zane Lowe - Billboard". billboard.com.
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  8. ^ "ernest bakery on Twitter". Twitter.
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Source: https://en.wikipedia.org/wiki/What_a_Time_to_Be_Alive

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